If you want to grow your brand online, advertising on Facebook is a resource Image Manipulation available to brands of all types and sizes. At first glance, launching ads on Facebook couldn't be easier: you choose an image, a call to action and some text and you're Image Manipulation ready to publish! But in reality it is a complex interface and there are many factors Image Manipulation that influence the success of Facebook Ads.
Over time, digital marketing gurus have given life to a series of myths about advertising on Facebook . But are they based on reality? Design company Image Manipulation SketchDeck set out to find out with a controlled experiment in which they tested identical ads with different types of images. The results will surprise you. Myths and confirmed truths Image Manipulation of advertising on Facebook What is myth and what is true about advertising on Facebook? Myth .
Ads on Facebook must be relevant Reality. Attractive and unique images are better According to conventional wisdom, the images in your ad should Image Manipulation be closely related to your business. For Image Manipulation example, if your brand is dedicated to climbing, you should show images of this sport or at least mountains. Sounds logical, right? To test this myth, SketchDeck launched a series of ads featuring design and technology-focused images Image Manipulation and a series of irrelevant but compelling images, for example of the Golden Gate in fog. The result is that images with little relevance achieved a 6% lower CPC than those focused on design.