After all, you wouldn’t jump behind the wheel of a car Latest Mailing Database unless you knew how to drive…even an AI-enabled, autonomous car. Indeed, no car company has yet claimed to make a completely self-driving car: as it stands, there always needs to be a human in the driver’s seat. And that’s because we are still ultimately responsible; using AI does not mean that we are outsourcing agency and judgment. It is only a tool, and we have to make sure that we’re using it well.
But when something looks like an exciting, time-saving solution, sometimes we just want to get on and implement it – without necessarily stopping to consider if we are using it well. And the result is that we don’t get to enjoy its full potential, or even that something could go very wrong. Fortunately, we can arm ourselves with some basic best practices and knowledge to help get the most out of AI, without suffering the pitfalls. AI in Agencyland: What Could It Do for Us?
AI is already widely in use for tools that tackle discrete tasks. Possibly you’ve seen one of a number of the AI copywriting programs that have sprung up recently. And though the consensus is that, at present, you still need a human to run a critical eye over the copy that the AI has produced, these apps are becoming more refined every day. As a case-in-point to demonstrate: an AI actually wrote the title of this article! After being given the text as a prompt, the AI came up with several suggestions for blog titles.