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These keyword opportunities are right under your nose Psst! These keyword opportunities are right under your nose Columnist Shadow Making Stephan Spencer shares his tips for finding new keyword opportunities from your existing data. Read more Can Yahoo Gemini Succeed in Search? Weighing SEM frames Can Yahoo Gemini Succeed in Search? Weighing SEM frames Yahoo's foray into search advertising faces a mountain of challenges, from volume to functionality. Industry leaders share their thoughts on Gemini's trials, promise and future. Read Shadow Making more 6 Things to Know Before Using Facebook for Local Search and 6 Reasons Why FB Search May Dominate 6 Things to Know Before Using Facebook for Local Search and 6 Reasons Why FB Search May Dominate Now that Facebook's Universal Search includes public posts, columnist Wesley Young examines the pros and cons of using Facebook for local search. Read more Friends links.
Phone number or information to make a purchase. By posting content that helps encourage this critical behavior, you can drive more customers to conversion. As you develop this content, don't overlook the power of local in SEO efforts, especially if one of your site's goals is to drive more people to a physical store. When creating a site, also consider Shadow Making best practices like loading time. Check your pages for unnecessary images or scripts that could slow down the time it takes for your page to load. Engage. Accordion menus are extremely popular for mobile devices due to their ability to organize information and make it easier for mobile users to navigate. Remember those menu goals and work on organizing your content to fit that arrangement. This will make Shadow Making your content easier to find and use for mobile device users, increasing engagement rates. content engagement BrightEdge research mobileAlso, don't forget the social nature of cell phones. Make your content easy to share to take advantage of this phenomenon.